about

my story

My work is rooted in a natural interest in creative pursuits through fashion, production, and content creation. Exploring different areas has allowed me to steadily hone my skills in cohesive work, maintain consistency, and better understand project lifecycles.

Facilitated product curation from initial concept through final execution, ensuring visual consistency and conducting detailed reviews of production standards.

creative process

experience

Start by doing a deep dive to understand the brand, its vision, and the end goal. From there, curate the aesthetic and develop the visual direction intentionally.

  • Facilitated the transition from concept to execution by aligning fashion looks that align with publications themes across their full lifecycles.

  • Coordinated the development of visual concepts, ensuring all curated looks met production standards and creative benchmarks

  • Created a cohesive story that aligns brand values with their storyline and visual looks, reinforcing the brand’s message while appealing clearly to the target audience.

  • Cotton INC.

    Awarded: Line development conceptualization